![]() Other times, the messages have an air of social justice. In one instance, after the account’s moderator expressed that she and Jennifer Aniston shared the same coffee order, messages about the coffee orders of other celebrities flooded in. Its appeal lies in its unique approach to celebrity gossip-instead of scandal, most of the gossip focuses on the ordinary and everyday behaviors of Hollywood’s elite. An Instagram-based celebrity gossip platform, has become a staple of pandemic culture. In the following essay, I study Deux Moi’s ( “Spotted” segment, a weekly segment that publishes a curated selection of celebrity sightings sent in by fans (see Appendix). In fact, the pandemic seems to have given the celebrity economy a boost, with new celebrities emerging at what feels like an alarming rate. A year into the pandemic, this assumption has proven to be largely false. For many online, the pandemic had put things in perspective: if everyday life could be so easily destabilized by a deadly virus, who cared where the Kardashians were taking a vacation? Perhaps this was the moment celebrity culture would be dismantled once and for all. Excoriated across social media, the video seemed to reveal the fallibility of celebrity and, more so, the unimportance of it. In its early stages, the COVID-19 pandemic had already demonstrated immense power and had already transformed the way we lived what would it do to celebrity culture? Anti-celebrity sentiment appeared early in the pandemic after the actress Gal Gadot released a video of herself and other well-known celebrities singing John Lennon’s “Imagine.” The video was Gadot’s attempt to encourage solidarity at a divisive and isolating time it came off as out of touch. Not because it was a deadly pandemic that had already killed thousands of people, but because it threatened their livelihood. ![]() The worldwide lockdown that began in March of 2020 demanded a retreat from public life and for celebrities, whose careers depend on living publicly, the pandemic was a real threat. ![]() The onset of the COVID-19 pandemic in North America posed a challenge for Hollywood’s elite. *The term “pandeuxmoi” was coined by the culture writer, Hunter Harris. Screenshot of Deux Moi’s IG story featuring an image of John Legend and his daughter.
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